Single Action Entertainment producers of "One Ride the show", needed to create the vision for a dance musical based on Chris Ledoux's music. One Ride is the story of a cowboy's journey to becoming a man—set against the rough and tumble world of the rodeo circut.

MOTIV created an iconic and textural backdrop for everything from the logo to the multi-media on stage, to help tell that story. Living up to a legend can be challenging—but extremely powerful when you get it right. See the work.

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