FujiFilm's evolvolution strategy going from an analog to the digital world, focuses on staying relevant to customers. Striking a deep emotion chord with their consumers—amplifing their treasured memories, they become the gateway to their consumers personal landscapes.

MOTIV identifies truths that lead families to trust FujiFilm to capture moments that colour their lives. Gaining the trust of your consumer can be challenging—but extremely powerful when you get it right. See the work.